Bias - Favoring or having prejudice against something based on limited information
Confirmation Bias - Occurs when you start looking for evidence to prove a hypothesis you have
Digital Literacy - A user's level of ability related to using digital information and technologies
Equity-focused design: Designing for groups that have been historically underrepresented or ignored when building products
False consensus bias - The assumption that others will think the same way as you do
Implicit bias - The collection of attitudes and stereotypes you associate with people without your conscious knowledge
Inclusive design - Making design choices that take into account personal identifiers like ability, race, economic status, language, age, and gender
Norman Door - a wrongly or poorly designed door (UX design) that confuses or fails to give you an idea of whether to push or pull
Pain Points - Any UX issues that frustrate the user and block the user from getting what they need
Persona - Fictional users whose goals and characteristics represent the needs of a larger group of users