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Theory is a system of ideas intended to explain something, especially one based on general principles independent of the thing to be explained.

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Gestalt Principles

Design Principles

Universal Principles

Psychology Principles

Laws of UX & Myths

VD Laws & Rules

Presenting Design

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Definition


Design theory is a subfield of design research concerned with various theoretical approaches towards understanding and delineating design principles, design knowledge, and design practice. It is asking and answering the question “Why am I designing it this way?” There should be an answer for this question at every stage of the design process.

Theory vs Principle

Theory and principle are two inter-related concepts. The key difference between theory and principle is that theory is a scientifically credible general principle that explains a phenomenon whereas principle is a basic truth, rule, or law.

📋 Links


Design Principles

Dieter Rams: 10 Timeless Commandments for Good Design

Psychology

Project Worlds - Achieving God Mode in Digital Design