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The Design process is a non-linear, iterative methodology of approaching a project and identifying creative opportunities to solve problems.

Design Processes

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📕 Discover


A discovery is a preliminary phase in the UX-design process that involves researching the problem space, framing the problem(s) to be solved, and gathering enough evidence and initial direction on what to do next. Discoveries do not involve testing hypotheses or solutions.

https://www.nngroup.com/articles/discovery-phase/

<aside> ▪️ Project Brief

The purpose of a design brief is to capture the key details of a project and ensure that the client and designer are aligned.

Project Brief

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<aside> ▪️ User Research

User research focuses on understanding user behaviors, needs, and motivations through observation techniques, task analysis, and other feedback methodologies.

User Research

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<aside> ▪️ Competitive Analysis Report

A competitive analysis report outlines the strengths and weaknesses of your competitors compared to those of your own business.

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📕 Define


During the Define phase, I organize all of the information gathered and collected from the previous phase. I analyze observations and synthesize definitions that have been identified as the core needs and goals of the user.