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The purpose of a design brief is to capture the key details of a project and ensure that the client and designer are aligned. A brief is usually written by the designer in order to ensure they have all the information. It should capture the needs to accomplish a project and ensure that there is full agreement on issues including, project deliverables, budget, and schedule.
Project Plan vs Project Brief
While a project plan outlines how a project will get done, a project brief defines the who, what, when, where, and why, setting clear expectations for stakeholders on the front end. ... Once work begins, you can use the project brief to help prevent scope creep and guide decisions all the way to completion.