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Design isn’t just about beauty; it’s about market relevance and meaningful results.

When design is more attractive, compelling, and clear, people tend to gravitate towards it.

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Measuring Success

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The aesthetic-usability effect refers to users’ tendency to perceive attractive products as more usable. People tend to believe that things that look better will work better — even if they aren’t actually more effective or efficient.

Why Design


jonnyczar.

Craft and Beauty: The ROI of Marrying Form and Function | Figma Blog

📋 Links


The Aesthetic-Usability Effect

John Maeda | Design in Tech Report

FigBrew: Design's Business Impact with Arin Bhowmick